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The Ephemera Society News

The Ephemerist Spring 2015

Image of the society's journal
The Spring issue of the society's journal was posted to members on 16 April and contains the following articles:

  • Graham Hudson | ‘You dirty boy!’ – sculpture and insets
  • Adrian Seville | The red alphabet – and a reply
  • Heather Anderson | The rise and fall of the Mazawattee Tea company
  • Malcolm Warrington | Follies of February
  • Plus regular favourites | Mrs Pepys' Diary and Notes & Queries

Cover image: Detail from an advertisement for Mazawattee Tea, printed by David Allen & Sons, Harrow, 1898. 190 x 122 mm. The front is a facsmile of a tea duty cheque, the reverse proclaims it the biggest tea duty cheque on record, and Mazawattee 'the greatest wholesale tea enterprise on Earth'.


Image of handbill

Wayzgoose at St Bride's

Sunday 17 May 2015

The annual St Bride Fundraising Wayzgoose is a celebration of letterpress printing: books, posters, cards and prints, wood and metal types plus equipment and supplies.

Wayzgoose is traditionally an annual summer dinner or outing held by a printing house for its employees.

Handbill, opposite, letterpress printed with metal type by Graham Moss, Incline Press.

  • St Bride Foundation
  • Bride Lane off Fleet Street
  • Ludgate Circus
  • London EC4Y 8EQ
  • UK


The Museum of Brands

Due to the dramatic growth of the Museum of Brands it is moving to new, larger premises at the London Lighthouse building in Notting Hill.

The Museum chronicles the history of consumer culture through design, packaging and advertising and it opened in Colville Mews, Notting Hill in 2005. Since then its visitor numbers have increased fourfold and having outgrown the current premises it has been looking for a new home for several years. On Sunday 5th July the Museum will close the doors at its current home and reopen in September at the London Lighthouse Building, Lancaster Road, formerly owned by the Terrence Higgins Trust.

Image of Museum of Brands

The Museum is an educational charity that works with the local, national and global community to deliver engaging learning experiences related to its displays.

Robert Opie, Museum Director, said: "With visitor numbers increasing, the new space will allow us to display more of the collection, and improve the visitor experience". A quick look at Tripadvisor reveals the Museum’s consistent five star reviews from visitors originating all over the world, with a variety of interests. Rated as nineteen out of 260 museums in London, a recent visitor commented ‘While kings and queens come and go, and wars are won and lost, people still need washing soap and chocolate and board games and breakfast cereals. This is the museum of consumer history, a massive collection of items and brands. A fascinating, hidden delight.’

The Museum contains branded objects and design classics, nostalgia inducing items such as Spangles, Watneys Party Seven and Fiendish Feet yoghurts. These are presented alongside artefacts of daily life such as household appliances, toys and fashion, which demonstrate our consumer heritage and changing life in Britain over the last 150 years.

The Museum of Brands, Packaging and Advertising closes on Sunday 5th July
and will reopen in September 2015. See the website for further updates:


Butlin's Launches New Archive Project with HAT

Image of Butlins advertIn preparation for their 80th anniversary in 2016, Butlin's, founded in 1936 by Sir Billy Butlin, have joined forces with the History of Advertising Trust (HAT) to transport the Butlin's personal brand archive into the twenty-first century. Over the coming years, the partnership will make available their classic PR, advertising, film, photography and memorabilia to be explored by the nation online.

This new archive project aims to unlock the rich nostalgia in the stories of the people who made Butlin's great. From Sir Billy Butlin himself, the Butlin's famous Redcoats, thousands of dedicated team members and millions of Great British holiday makers, this new partnership will allow treasured Butlin's memories to be remembered in their anniversary year and relived by future generations for many years to come.

Image of Butlins coaster 1968HAT aims to have catalogued the Butlin's Heritage Collection by the end of 2015, with many significant items also digitised for view online. In place for Butlin's anniversary in 2016, the interactive functionality of HAT's online portals will also allow members of the public to help piece together missing parts of the eighty years of Butlin's great history.
Image: Coaster from Beachcomber Bar 1968


Virtual Belle Vue

Chetham's Library's digital archive of Belle Vue Gardens include postcards, photographs, slides, guides, programmes, a significant collection of newspaper cuttings, notebooks, ledgers and business accounts stretching from the mid 1800s through to Belle Vue's final days in the 1970s.

Subjects range from fireworks spectacles to circus acts, and from boxing and wrestling to brass band contests, political rallies and trade fairs. The people, the animals, the rides, the happy days out and even the scandals are here.

The launch of this new site is only the start – there's more material to add, and the Library would like your help online to put names to faces, put dates to events and get your stories about your experiences and memories, good or bad. You can add your comments to the site. Belle Vue material of all kinds will also find a permanent home in the Library's collections, and could become part of the online experience, available to all.


Training for War: Shoreham Army Camp from
1914 to 1919

Exhibition at Worthing Museum and Art Gallery 25 April to 23 May 2015

Did you know there was a huge First World War training camp at Shoreham-by-Sea? After they left all trace of them disappeared, even the sheds they lived in, or to use the military term, 'hutments'.

Thanks to a Heritage Lottery grant older volunteers and Worthing College students, supported by curators from Worthing Museum, have spent the last six months searching for clues. The historical detective work has included successful metal detecting around Slonk Hill, trawling through local archives and asking local experts.

Cover of The Strand Magazine Part of the project introduced Worthing College Creative Media Production students to printed ephemera in the form of a selection of posters and postcards from the museum stores that provide context and reveal stories about life outside the camp.

Regular concerts in Worthing were performed by Canadians and British regiments many of whom were stationed at Shoreham Camp. The postcards offered images of men at the army camp, satirical cartoons and a few personal messages.

See the blog about the latest discoveries


Celebrating 40 years
Ephemera - minor transient documents of every day life